Retailers need to think Mobile!

Over the past few years there has been unprecedented growth in mobile commerce. Researchers say that 9 out 10 British shoppers now use their smartphone to do online shopping. There is a real urgency for retailers to react to this growth to meet the needs of consumers, or end up drastically falling behind to competitors.

Understanding the customer journey in affluent countries is getting more and more complex. Nowadays consumers are leaning towards a new trend: click and collect! As we covered before, click and collect is a fairly new concept that retailers will have to adopt to stay ahead of the competition. Research from retail experts suggests that consumers who use click and collect do not want to spend time in-store, even to collect online orders. Placing click-and-collect pickup in the back of the store doesn’t necessarily offer the level of convenience that customers want.

Retailers should focus on providing more options for shoppers to pick up their deliveries, from a variety of different locations. Parcelly facilitates this need, operating a network of collection points that allows retailers to offer a greater degree of convenience to their customers. E-commerce integration, in-store management, push notifications are some of the benefits that Parcelly offers to its clients.

If you are a retailer looking to offer convenience to your customers, Parcelly now offers an app based click and collect solution which allows online shoppers to collect their parcels from a trusted local store. The locations include convenience stores, gyms, pharmacies and other businesses that open every day, with some of them open 24/7. There are now more than 250 Parcelly locations across the UK offering shoppers an alternative to home delivery.

Retailers need to make the consumer’s experience convenient, simple and enjoyable. This means retailers need to think mobile as consumers’ demand to shop from their smartphone is growing rapidly. 

Parcelly transforms your online shopping experience

Parcelly provides a service to consumers not just from their computers, but through our mobile app too.

Over the last few years’ modern consumption patterns have evolved drastically, to the point where consumers across all age groups are aware of the latest brands and trends over-taking the market. Information about different products is widely accessible by consumers for all segments through a variety of mediums. Online shopping has seen an eminent change in the last few years. Consumer habits have also changed; today’s shoppers are digital savvy. Businesses have been quick to adopt evolving technologies to meet consumer’s needs and create online brand recognition.

Smartphones, for instance exhibit modern consumption. Studies on consumers’ behaviour of purchasing from a smartphone, from the actual adoption to post-usage behaviour, have been the primary focus in market research of late. In Europe, North and South America there has been a huge growth in the telecommunication industry with increases in disposable income. Market research shows the increasing demand from online shoppers for alternative, flexible and more convenient delivery options which blend seamlessly into their personal lifestyle. Parcelly meets this demand by providing a service to consumers not just from their computers, but through our mobile app too.

Parcelly was born to meet the expectation of digital savvy shoppers and make the consumer’s journey easier. With busy lifestyles these days we believed it was time to resolve these problems for good, so we started researching and gathered a team of parcel enthusiasts. It’s simple and innovative. Parcelly is currently running a network of more than 250 locations across London and the U.K. With our smart mobile app, you can always keep track of your delivery and handle the entire collection process, so that you can receive your packages stress-free. When you download the app and follow the instructions, you’ll receive a unique Parcelly ID along with the delivery address of your chosen Parcelly location. You can enter this address as your own with any online retailer worldwide and no matter which international or local courier is delivering.